Mission

Echoing Soundz developed and executed a plan of action to garner media coverage and create an online buzz surrounding Frenchie Davis’ single release titled “Love’s Got a Hold of Me” from her highly anticipated debut LP.

Background

As one of the finalists on NBC’s hit show “The Voice,” Frenchie Davis made national headlines with her powerhouse voice and charming personality. With over five years of performance experience on Broadway as a cast member of Rent and the Grammy nominated revival of Ain’t Misbehavin, as well as a stint on American Idol that launched Frenchie’s amazing voice onto national television, she is making the daring move to step out on her own. Riding the wave of iTunes success when her cover of “When Love Takes Over” landed at #3 on the Dance Chart while on The Voice, Frenchie has turned her TV success into a thriving career. She recently established Frenchie Davis Music Group as an independent record label, assembling a team of professionals to hit the road at high speed. Her talents have become a fan favorite in the LGBT community, making her a highly sought after face for nationwide events and campaigns. “Love’s Got a Hold On Me” will be the official single from Frenchie’s debut album to be released later this year.

Requirements

  • Secure press coverage for Frenchie Davis’ new single and Lifestyle VLOG
  • Write and service out press release announcing her new single, artwork, VLOG and upcoming music video
  • Provide on-site publicity support at events and appearances
  • Generate social media awareness and anticipation of the release of Frenchie’s new song

ES Solution

Utilizing our experience and industry relationships, we created and implemented a comprehensive Plan of Action that would maximize Frenchie Davis’ exposure in print/online media as well as at entertainment industry events, while creating an exciting social media buzz amongst her niche fan base markets.

Results

On-site support at Roxbury Hollywood, a GLAAD event, Bikini Swim Club, Perez Hilton, MTV event at the W Hotel, and a photo shoot Submitted 22 requests for Red Carpet event RSVPs Facilitated Event calendar scheduling Revised Biography Consulted and Recommended Graphic Artist for Single Cover Design Created Easy Link: www.echoingsoundz.net/frenchiedavis Wrote press release announcing new single and VLOG and nationally serviced it out to media outlets Uploaded Photos and Media Snapshots to Facebook and Tumblr Secured Casting Agent meeting with Anissa Williams Secured Celebrity Sighting and Taping with Cosmo Facilitated one-on-one outreach to media outlets (print/online/TV) that have been interviewed Frenchie Davis in the past Secured media coverage with outlets including Vibe.com, Glaad.org, Associated Press, Getty Images, Hollywood Reporter.com, Yahoo! News and more Created concept of shooting a highlight reel/sneak peek video